A number of studies have shown that a large percentage of modern users prefer mobile commerce apps to ecommerce websites. Hence, your ecommerce website must deliver optimal user experience to beat competition and mobile commerce. You have to consider several factors to make the web store keep visitors engaged and seduce them to buy the products/services. In addition focusing the look, feel, features, and functionality of the website, you also need to explore ways to optimize its user experience. To optimize the user experience delivered by the website, you need to enhance its accessibility, usability, security, credibility and search engine visibility.
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