In the last decade or so, experts have invented some of the best things that our ancestors just dreamt about during their days – smart phones. Why? Well, people are so addicted to their phones that one cannot live without it. Funny because three decades ago people never even heard of smart phones. Over the years, the popularity of the smart phones increased because one can easily access the internet with it. Studies showed that in the last five years, there have been a significant increase in the number of people who have been using smart phones.
Nowadays, people tend to spend a lot more time using their phones than with any other gadget that they own. These devices have been used in a lot of aspects of one’s life. It includes banking, bills payment checking out social media sites and virtually everything that a person would want to do. Furthermore, in recent years, studies also show that the consumers who have using their mobile devices increased.
With this fact alone, advertising executives believed that they should be targeted. Advertising firms all over the world use the latest innovation which is called mobile marketing. It has been defined as any activity that increases marketing of a product with the use of networks wherein consumers can access through their mobile gadgets. They exploit the fact that currently people also share a lot of things from their phones into social media sites.
They use the “word of mouth” technique with a twist. Traditionally, businesses rely on the recommendations of consumers by telling their friends of the quality of one product. Usually there is a slow turn out since the process goes like this: a consumer will tell his friend about a product, it depends on how good the consumer talks to convince his friend to buy such product.
The twist in mobile marketing is the fact that with the use of various social media sites, the ads target a larger number of consumers. Some businesses make their own website. Others post ads in these social media sites. The price of the ads depends upon the site and their target market. While others makes use of hashtags.
The use of hashtags was developed a few years ago with the increase of popularity of various social media sites. According to research, the concept of a hashtag originated from Twitter. The main purpose of which is to make an easier search of posts that have a common topic. It was not long when such feature became available in the other sites such as Facebook and Instagram.
Such fact was also utilized by businesses and their advertising firms. By hashtagging one’s company name or certain product in posts of friends, colleagues and even family members, one can get instant advertising. Not only does the network of potential consumers increase, it does not even cost any penny. Best suited for small businesses who could not afford the expenses of enlisting the services of an advertising company.